Please choose from 4 types of web design depending on your marketing strategy for your products and services:
1. Gallery Site. A gallery site is a site that is graphic intensive. Information is provided primarily through graphic or video representation and content is minimal. This type of web site is perfect for those who sell products or services to local customers and/or provide services that require personalized customer service and local networks of opportunity. Gallery sites do not have enough content for good search engine optimization. Pricing: $150 per page with a minimum of 5 pages. Design and production are include along with a 2 hour consultation and 2 rounds of minor changes. Add on costs if needed: special forms, video effects, actions, social media and logo design.
Note: For any type of web site marketing strategy listed here, good search engine optimization (high rank in search engines - first 3 pages) require an extensive investment in content and keyword targeting. Companies who suggest good search engine rank can be acheived though little effort are misleading customers. Additional methods for enhancing your seo, include traditional advertising venues, online advertising, pay per click ads and social media marketing. All of these methods can be added to your seo marketing strategy if you need them.
2. Ecommerce Site: An ecommerce site is perfect for clients who sell products and have a local or national customer base. Ecommerce sites do have ongoing costs associated for maintaining product listings and merchant ecommerce fees. Your retail business online is an "investment" - think of it as a store front retail space. Rather then retail overhead you are paying monthly fees for online overhead. Ecommerce sites are more likely to be picked up by search engines with or without a focused seo marketing strategy. A most optimal strategy for ecommerce online store owners is to write content for your site related to your products and services. This is an an add-on expense if owners don't have time to write articles. Generating content can sometimes pay for itself over time in terms of higher search engine rank and more hits to your site and if integrated with a keyword strategy. Pricing: Minimum of 5 product pages + home, about, contact and info. pages starting at $2,250. Design and production are included. Please inquire and a custom list of functional add-ons included with your site design will be emailed to you. Some seo is included in this price.
3. Paypal Site: A Paypal site is a hybrid site of a gallery site and an ecommerce site. Designed for small local businesses that have a limited product or service selection and/or are not ready to budget for the long-term investment overhead of an ecommerce site. Paypal sites can be beautiful as well as practical for businesses. Developing good seo rank is determined by how much time you want to spend on developing content for your site and having it added to your site development as add-on pages. You may or may not need good seo depending on the type of business and marketing strategy. The down side of a Paypal site is they do tend to appear less professional and can be less secure. Paypal buttons are also limited in accepting all forms of payment from clients. Pricing: same as Gallery Site with add-on Paypal buttons at $15 each. Includes initial set-up of your Paypal account and a minimum of 15 Paypal buttons.
4. Word Press Site "Blog": A WordPress Site is a good choice for those who offer their services as "experts" in their field. Wordpress sites are content oriented "blogs" and are good for seo if enough articles are generated and submitted on a regular basis. This type of site is also a very good add-on for those who need a storefront or gallery site for product sales and/or image branding. Your Wordpress Blog can be linked to your main site. Pricing: $900 includes template set-up and design, masthead design ($350 value) and side bar elements (recent posts, tags, favorite links and archives). Add-on effects and special or graphics will cost more. Client provides all content - 2 article layout, about page, contact and info. page included in this price.
SOCIAL STARTER PACKAGE $349
Set-up a maximum of 3 social media profiles: like Facebook (personal profile page), Linked In and Etsy (or others you prefer). You provide the graphics.
BASIC BLOG SET-UP $599
Includes a complete design template based on your graphic logo colors.
Includes 3 information pages about you plus your content page and links. You provide the copy and the masthead graphics. You will be ready to start posting articles! See Word Press Blog in "Web Design" for a more comprehensive solution.
PAY PER CLICK CAMPAIGNS $279
Includes initial research and set-up of your keywords running an ad PPC campaign through Google or Yahoo - your choice.
COMPLETE VIP PACKAGE $1049
All 3 of the above provide the best value for your company.
PROFILE MANAGEMENT OF ANY OF THE ABOVE OR COACHING CONSULTING $75 hr.
Need help implementing your strategies and marketing plan? I offer consulting designed to maximize your results with minimal effort. All programs are custom tailored to your needs.
SEARCH ENGINE OPTIMIZATON FOR YOUR SITE AND ONLINE AUDIT $349
I will look at what you are currently doing online and at your marketing goals including website, traffic generators, social media platforms, blogging, content marketing and overall internet marketing plan. In a 45 minute email or phone call I will give you guidance about opportunities and marketing strategies you can implement.
Print Design is bid-on by the job since there are many ways you can design and lay-out your companies promotional material. All estimates include design and production plus 2 rounds of minor changes. You can provide your own logo design or request an estimate for that as well. Print Design includes, brochures, rack cards, catalogues, postcards, flyers, show signage and folders.
Branding includes your logo or masthead design and any collateral imagery that represents your product or service. Branding prices begin at $250 for logo design and include a background application for a one-sided business card.
Mastheads are larger and begin at $350 and include a background application of at least 750 pixels wide.
A basic branding or logo design includes a free 1 hour consultation with you via email or telephone to determine who your market is and to generate initial concepts. I will submit one design concept to you with 2 minor variations of this design. If you would like more then one concept, additional concepts are $200 each. Applying your logo to a masthead, letterhead or envelope or for both sides of your business card is an add-on production charge so please inquire. Logos that involve complex or layered photoshop illustration work or advanced technical illustration skills (ie, human body) will be additional.